Electronic music label Strange Fruits based in Amsterdam, Netherlands, are currently the most followed independent playlist curator on Spotify. Their most followed playlist looks set to soon take the top spot of most followed non-editorial playlist. Strange Fruits currently host 70 playlists, which have pulled in a total of over 7.8 million followers on Spotify alone. This places Strange Fruits as the third most popular playlist curator on Spotify after Spotify themselves and Filtr, which is owned by Sony Music Entertainment.